As podcasts gain popularity, brand interest in the category does as well. Perfecting the delicate balance between corporate-speak and remarkable content is difficult. Seth Godin frames this conundrum nicely: “If it’s in a manual, if it’s the accepted wisdom, if you can find it in a Dummies book, then guess what? It’s boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best.”
We thought it would be nice to share some of the ones who do it well; successfully integrating storytelling with a remarkable brand narrative into podcasts:
1- Choiceology with Katy Milkman (Charles Schwab)
Schwab teamed up with behavioral scientist and Wharton professor Katy Milkman to learn how to make smarter choices. The podcast explores the lessons of behavioral economics to help you improve your judgment and change for good. It is fantastic, thorough and fun to listen to.
2- People and Planet (Expo 2020 Dubai)
Expo 2020 Dubai teamed up with Kerning Cultures to talk about what our planet’s future looks like. The show featured changemakers from all over the world, breaking down what it will take from each of us to create a sustainable future for our planet. The episodes are relatively short, and action-oriented.
3- Dialogues (David Zwirner)
David Zwirner, the world-renowned gallery, pairs artists and creatives to discuss art and their process for making things. The show features major figures from the worlds of art, architecture, music, and beyond. The show is earnest and interesting – mostly focusing on the artists’ view of the world.
4- Radio Headspace (Headspace)
Headspace, the meditation app, releases a thoughtful and short episode every weekday morning to help listeners pause, reflect and reconsider what brings us together in this shared human condition and how we can live a life that best reflects our limitless potential. The show is well-done, with sonic branding that matches the calm message.