Produced by Kerning Cultures Network with support by [your brand].
Episode 01
Jogo Not So Bonito
On July 8, 2014 Rim and her family were bracing themselves for the nailbiter World Cup semi-final match between Brazil and Germany. They were all decked out in green and yellow jerseys in their living room in Abu Dhabi, only to be shocked by Brazil’s crushing loss to Germany: 7-1.
How do so many Arabs like Rim and her family become such dedicated fans of Brazil’s football team? Dive into this historic World Cup moment and follow the sentimental thread that ties spectators to a culture that’s so far, yet so near and dear to their hearts.
Home and Away is produced by Kerning Cultures Network, with support by [your brand]. Learn more about [your brand] at www.brand.com.
More about the Podcast
What draws us into the World Cup, an event that up until now has only happened in distant corners of the world? Why is World Cup culture so dominant in the MENA region that has had little representation on the world stage?
This limited series captures both the universal and MENA appeal of this global sporting event that’s more about the intense human experiences than the sport itself.
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